Private beta · India-first AI Layer for e-commerce brands

One AI for every e-commerce touchpoint

Praxis AI unifies customer experience, shelf intelligence, research, and retail media into one platform — built for Indian D2C and e-commerce brands.

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70%+
Support Automation
12
Indic Languages
1,450+
Retail Touchpoints
SECTION 01 — MISSION

Helping Indian brands compete at the frontier

Indian D2C brands punch above their weight — but they're fighting with yesterday's tools. Customer queries in Hindi go unresolved. Shelf data is weeks late. Research projects cost lakhs and take months. Retail media burns budget without attribution.

Praxis AI exists to close that gap. We've built the five capabilities that matter most for Indian e-commerce — and unified them so your team stops context-switching and starts compounding.

🤝
Customer empathy first
Every feature starts with a real customer pain — not a technology trend.
🇮🇳
India-native, not adapted
Built for Hinglish, kirana complexity, and India's omnichannel realities.
📈
Measurable ROI always
We report on outcomes you can take to your CFO, not vanity metrics.
🤖
Human-AI collaboration
AI handles scale; your team handles nuance. Together, not in competition.
SECTION 02 — A DAY IN THE LIFE

From Zara to Arjun — one platform, every moment

🧴
8:02 AMPriya · Aasha Skincare

Customer writes in Hindi about wrong product delivered

BEFORE
English-only bot fails → ticket escalates → 2-day resolution
AFTER
Multilingual Agent resolves in Hindi in 90 seconds
💊
11:30 AMRohan · NutriBlast

Blinkit content score drops — hero SKU buried on page 4

BEFORE
Weekly manual audit misses the drop for 6 days
AFTER
Shelf Intelligence alerts within the hour, auto-fix suggested
👗
2:15 PMMeera · ZenWear

Need to understand why 35–45 women are churning

BEFORE
12% email survey response, weeks of analysis, English-biased
AFTER
WhatsApp Research delivers 36% response in Hinglish overnight
🌾
5:45 PMArjun · FreshHarvest

Amazon Sponsored Product ROAS collapses mid-campaign

BEFORE
Spreadsheet bid review tomorrow — ₹40K wasted overnight
AFTER
Retail Media AI reallocates budget in real time, ROAS recovers
SECTION 03 — TIER 1 FEATURES

The five capabilities that move the needle

Scored 8.5–9.5 / 10 in market validation with 60+ Indian e-commerce brands.

Research9.5 / 10

WhatsApp Research

AI-powered qualitative research via WhatsApp — the channel your customers already live on.

3× response rate vs email
  • →India's #1 messaging app with 9.5/10 adoption
  • →50+ Indic languages for authentic responses
  • →Automated synthesis → insight in hours, not weeks
CX9.2 / 10

Multilingual Indic Agent

First-in-market AI agent that understands Hinglish, code-switching, and regional dialects natively.

12 Indic languages supported
  • →First-in-market: no adaptation, built native
  • →<1.5s average response time
  • →70%+ support queries resolved without human
Retail9.0 / 10

Shelf Intelligence

Real-time visibility across 1,450+ retail touchpoints — from Amazon India to neighbourhood kirana.

+15 avg content score improvement
  • →Amazon India, Flipkart, Blinkit, Zepto, Meesho
  • →Automated content gap detection and fix
  • →Competitive benchmarking in real-time
Automation8.8 / 10

AI Support Automation

Resolve 70%+ of customer queries automatically with ROI you can measure from day one.

₹3.50 return per ₹1 invested
  • →Voice, WhatsApp, chat, email, SMS in one inbox
  • →Handoff to human agent when needed
  • →Full audit trail for every conversation
Commerce8.7 / 10

Conversational Commerce

AI shopping assistant that converts browsers into buyers — through natural conversation on your site, app, and Instagram DMs.

+23% conversion on exit intent
  • →Personalised product recommendations from natural language queries
  • →Exit-intent and cart abandonment recovery with AI-timed nudges
  • →Full purchase flow inside Instagram DMs — no link-in-bio drop-off
Media8.5 / 10

Retail Media Management

AI-optimised sponsored ads across every major Indian marketplace — one dashboard, full control.

+55% incremental ROAS
  • →Keyword harvesting and bid automation
  • →Cross-platform budget reallocation
  • →Attribution beyond last-click
SECTION 04 — WHAT CHANGES

Before and after — in plain terms

Multilingual AgentCX
BEFORE
English-only bot misunderstands Hindi queries → customer drops off
AFTER
Native Hinglish / Tamil / Marathi handling → query resolved in <90s
70%+ automation rate
WhatsApp ResearchResearch
BEFORE
12% email survey response, weeks to analyse, English-biased
AFTER
36%+ WhatsApp response, insight in hours, 50+ languages
3× response rate
Shelf IntelligenceRetail
BEFORE
Manual monthly audits miss content drift and competitor moves
AFTER
Real-time alerts on content gaps, pricing, and share-of-shelf
+15 content score avg
Retail MediaMedia
BEFORE
Spreadsheet bid management, wasted spend on low-intent keywords
AFTER
AI harvests keywords, reallocates budget daily, reports ROAS
+55% incremental ROAS
Conversational CommerceCommerce
BEFORE
Generic popups, link-in-bio drop-off, and one-size-fits-all discounts kill conversion
AFTER
AI recommends by query, recovers carts at the right moment, closes orders inside Instagram DMs
+23% conversion on exit intent
QA AgentQuality
BEFORE
QA team samples 5% of chats — 95% of issues go undetected
AFTER
100% of conversations scored across 10 quality dimensions
100% coverage
SECTION 05 — TIER 2 FEATURES

More power, included

PDP Content Optimisation8.0
FSSAI / BIS compliance built-in
Automated product description enhancement with Indian regulatory compliance checks.
CSAT & NPS Automation8.1
94.7% average CSAT
Continuous feedback loops via WhatsApp and SMS — no survey fatigue.
Social Commerce (Instagram DM)7.9
2× order completion vs link-in-bio
Complete transactions inside Instagram DMs with AI handling the full flow.
Voice Channel + No-code IVR7.8
Deploy in < 2 hours
Build multilingual IVR trees without any developer help — drag, drop, deploy.
QA Agent8.3
100% conversation coverage
Automated quality scoring across 10 dimensions — catch issues before customers do.
Reviews Agent7.7
+40% review response rate
AI drafts personalised responses to every review, on every platform, in minutes.
SECTION 06 — REQUEST A DEMO

See it live, built for your brand

We'll run a personalised 30-minute walkthrough — your category, your metrics, your questions.

✓ No sales pressure✓ We come prepared✓ Response within 24 hours